info@fiynlabs.com
Bachupally, Pragathinagar, Hyderabad- 500090

Marketing Cloud

FIYN Labs provides Salesforce Marketing Cloud (SFMC) Online training course is good and gets through a lot of material and detail explanation.Email Essentials is designed to get you up and running on the Salesforce. Marketing Cloud Email Application. In this interactive course, email marketerswill gain hands-on experience creating emails, sending and tracking results,managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge ofthe Marketing Cloud is needed.

Benefits from Marketing cloud Training:

  1. Certification guidance will be provided.
  2. Amp Script guide will be provide with free of cost.
  3. Org Access will be given free of cost for 2 months.
  4. Will be preparing for Interviews & help you on getting job opportunities.

Course content:

  1. Data Overview
  2. Lists
    1. What is a Subscriber?
    2. How to Create Attributes
    3. How to Create a List
    4. How to Add Subscribers to a List
    5. What are the Profile and Subscription Centers?
  3. Data Extensions
    1. What is a Data Extension?
    2. What are Sendable Data Extensions and Non-Sendable Data Extensions?
    3. How to Create a Data Extension
    4. How to Import Data into a Data Extension

  1. Content Builder Overview
  2. Uploading Assets into Content Builder
  3. Content Blocks
    1. How to Create Static Content Blocks?
    2. How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
    3. How to Add Links to Content
  4. Templates
    1. What a Template is and the Various Ways to Create One
    2. How to Create a Template with Locked Content
    3. How to Specify Specific Content to be Placed in a Content Area in a Template
  5. Email
    1. How to Create an Email From a Template
    2. How to Add Multiple Content Blocks to a Single Content Area
    3. How to Add a Button Content Block

  1. Content Detective
  2. Validation
  3. Preview
  4. Test Send
  5. Approvals

  1. Send Flow
  2. User-Initiated Email
  3. A/B Testing
  4. Bounce Mail Management
  5. Global, Master, and List-Level Unsubscribes

  1. Tracking Data
  2. Standard Reports
  3. Automating Reports

  1. Drag-and-Drop Segmentation
    1. How to Create Random and Filtered Segments
    2. How to Create Segments Using Measures
  2. Refreshing Data
  3. Query Activity
  4. Audience Builder Overview

  1. Data Activities
    1. Data Extract
    2. Import
    3. File Transfer
  2. Refresh Activities
    1. Filter Activity
    2. Query Activity
  3. Email Automation
    1. Overview of Email Automation Tools
    2. Welcome Series using Journey Builder
    3. Triggered Email
    4. Welcome Series Using Automation Studio

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